The Shenzhen-based company is looking to command a slice of the budget handheld space.
Device-maker AYANEO has unveiled a new brand called KONKR, and it's said to be aimed specifically at creating "cost-effective" handhelds.
AYANEO devices, such as the $1,000 Kun, are often priced on the higher side of things, especially when compared to some of products from the likes of Anbernic and Retroid.
Command and Konkr
According to AYANEO this new sub-brand will debut with the Pocket FIT, a new Snapdragon Android device — details of which are imminent.

So, once AYANEO do share more, we will know for sure just how cost-effective the products from this new KONKR brand will be.