🔗 Qobuz gets AI right
A middle finger to Spotify!
We use AI to enhance user experience and optimize how we work. We refuse to let it replace human judgment, artistic sensibility, or the relationship with our subscribers.
And:
We support AI as a creative tool for human artists (mixing, mastering, composition aid) when it serves an authentic artistic process. What we oppose is industrial production of AI-generated content, without human creative intervention, designed to saturate catalogs or defraud royalty systems, without genuine artistic intent.
The linked website goes into more detail on exactly how Qobuz uses AI.
If you have to use generative AI (and let's be real, as a for-profit company, the cat is out of the bag) this feels like the healthiest way to do it.
In this charter, Qobuz states that AI is only there to help them do their work, not replace human creation. For example, they explicitly state that they create assets with professional designers and photographers. This is the way!
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